What Previous Attendees Say

Earlier 1, 2 and 5-day courses have included participants from Accenture, Ernst & Young, Siemens, Belgacom, Nike, Novartis, Astra Zeneca, Kodak, Toshiba, Bayer, Royal Mail, Deka Bank, SAP, Vok Dams, MCI and many others.

Here is what some of them say:

  • "This course has given me the tools to measure the unmeasurable"
  • "Made what is percieved as a complex subject easy to comprehend"
  • "I would certainly recommend that anybody invloved in the industry should take this course"
  • "I remember you and your 1 day course on ROI as one of my most useful and interesting experiences in my long MICE life!"
  • "We thought we were doing fine in setting objectives for our events. Now we learned we were only at level 1, with 4 more to go!"

Making Meetings and Events More Profitable

Use a proven methodology to plan and
measure meetings and events

  • Do you need to justify event budgets?
  • Do you want to improve the financial return from events?
  • Are you looking for ways to improve the quality of events?
  • Do you need to compare events with other marketing activities?

European Event ROI Institute provides a proven methodology to accomplish all of the above and much more. Since 2004 we have educated more than 1500 meeting and event professionals in 16 countries.

Amsterdam 14 April 1-Day Course

EUR 200 Travel Discount if you don't live in The Netherlands!

We would like everyone in Europe to have the same opportunity to attend a 1-day ROI course.

If you don't live in The Netherlands, register for this course with 'travel200' Promotion Code to get EUR 200 discount on the participation fee.

Go HERE for more information and registration

Successful Event ROI Week to be repeated and extended in 2010

30 August - 3 September 2010

Thirty event industry professionals attended ROI Week in Dublin in September 2009, of these 14 completed the 5-day ROI certification course. Others chose all or part of the alternative track with ROI Basics, Survey Design and Meeting Architecture.

View the Eventsreview.com news broadcast from the event HERE. 
Here is an email received from Marcus Maleika from Marbet event agency, Germany, shortly after ROI Week:

 "Yesterday I had my first customer meeting after the ROI training course. I started very carefully to ask for objectives. As a result I shall have another meeting next week with the Managing Director of the company!"

Start planning now for next year, ROI Week in Dublin 30 August - 3 September.

Go HERE for more information

1-Day Event ROI Training Courses

1-day courses are held in Belgium, Netherlands, Sweden, Denmark, Finland, Germany, UK, Spain, Portugal, Italy, Slovenia, Estonia and Poland. Go HERE for more information and registration. 

Sign up for our NEWSLETTER and join the monthly draw for a copy of "Proving the Value of Meetings and Events"

The European Event ROI Institute represents the ROI Institute Inc. and the Phillips ROI Methodology in the meetings and event industry in Europe. EIBTM and the European Event ROI Institute have joined in a partnership to roll out ROI measurement to the meetings and event industry in Europe

 
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The European Event ROI Institute represents the ROI Institute Inc. and the Phillips ROI Methodology in the meetings and event industry in Europe. 

EIBTM and the European Event ROI Institute have joined in a partnership to roll out the ROI Methodology to the meetings and event industry in Europe
 

Best Event Evaluation Award in Spain

The Spanish publisher EventoPlus have added a category for 'Best Event Evaluation' to their Excelencia en Eventos awards. EventoPlus also offer a range of meeting and event management training courses, including ROI Methodology.  

European Best Event Evaluation

European Best Event Awards (EuBEA) includes the category 'Best Event Evaluation'. This year's EuBEA Festivain happens in Milan 26-27 November (www.besteventawards.com).

EIBTM Best Event Evaluation

EIBTM awards the Best Event Evaluation Award, Barcelona 1-3 December 2009