What Previous Attendees Say

Earlier 1, 2 and 5-day courses have included participants from Accenture, Ernst & Young, Siemens, Belgacom, Nike, Novartis, Astra Zeneca, Kodak, Toshiba, Bayer, Royal Mail, Deka Bank, SAP, Vok Dams, MCI and many others.

Here is what some of them say:

  • "This course has given me the tools to measure the unmeasurable"
  • "Made what is percieved as a complex subject easy to comprehend"
  • "I would certainly recommend that anybody invloved in the industry should take this course"
  • "I remember you and your 1 day course on ROI as one of my most useful and interesting experiences in my long MICE life!"
  • "We thought we were doing fine in setting objectives for our events. Now we learned we were only at level 1, with 4 more to go!"

Making Meetings and Events More Profitable

Use a proven methodology to plan and
measure meetings and events

  • Do you need to justify event budgets?
  • Do you want to improve the financial return from events?
  • Are you looking for ways to improve the quality of events?
  • Do you need to compare events with other marketing activities?

European Event ROI Institute provides a proven methodology to accomplish all of the above and much more. Since 2004 we have educated more than 1500 meeting and event professionals in 16 countries.

ROI Week 31 August - 4 September, Dublin

Alongside this years 5-day ROI Certification Course we are offering a 2-day ROI Basics course and several courses in special ROI skills such as survey design and ROI forecasting.

We are also very excited to be launching SenseiROI for meetings and events, an online tool which takes all the hard work out of ROI evaluation.

ROI Week also includes a 2-day course in Meeting Architecture.

The venue is Radisson Blu St. Helens Hotel, a beautiful 250 year old mansion just 5 km from Dublin city centre and 16 km from the airport.

Go HERE for more information

1-Day Event ROI Training Courses

1-day courses are held in Belgium, Netherlands, Sweden, Denmark, Norway, Germany, UK, Ireland, Spain, Portugal, Italy, Poland and Estonia. Go HERE for more information and registration. 

Sign up for our NEWSLETTER and join the monthly draw for a copy of "Proving the Value of Meetings and Events"

The European Event ROI Institute represents the ROI Institute Inc. and the Phillips ROI Methodology in the meetings and event industry in Europe. EIBTM and the European Event ROI Institute have joined in a partnership to roll out ROI measurement to the meetings and event industry in Europe

 
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The European Event ROI Institute represents the ROI Institute Inc. and the Phillips ROI Methodology in the meetings and event industry in Europe. 

EIBTM and the European Event ROI Institute have joined in a partnership to roll out the ROI Methodology to the meetings and event industry in Europe
 

Best Event Evaluation Award in Spain

The Spanish publisher EventoPlus have added a category for 'Best Event Evaluation' to their Excelencia en Eventos awards. This year's eDays 8 - 9 July will include an event ROI workshop and companies intending to apply for this new award may attend 1-day Event ROI courses in Europe for free. Go HERE for more information about courses and registration.

European Best Event Evaluation Award

At the European Best Event Awards (EuBEA) in Milan 22-23 November (www.besteventawards.com), 'Best Event Evaluaiton Award' was introduced for next year's competition. Companies planning to apply for the award may attend 1-day Event ROI courses in Europe for free, go HERE for details.

Best Event Evaluation Award in Belgium

Belgium Event Awards (BEA) have launched a 'Best Event Evaluation' award to be presented for the first time in February 2009. Companies planning to apply for the award may attend 1-day Event ROI courses in Europe for free, go HERE for details.