• "I have attended many training courses in my career, but in terms of practical usefulness and potential impact, this was by a clear margin the best. The simple logic of the ROI Methodology is fundamentally sound and therefore applicable to all kinds of events, in particular today when nobody has money to waste. It gives a company like our a process to demonstrate true value added to our clients." Nick Terry, Managing Director, Top Banana, UK

  • “The ROI Methodology is a very powerful, yet simple and straight forward approach to setting event objectives and measuring results. The training course followed by personal coaching is brilliant, Elling will hold your hand until it's done.” Jade Penfold, Event Manager, Cisco, UK (now with George P. Johnson)

  • "The beauty of the ROI Methodology is that it is a simple and straightforward planning and evaluation process. It will produce clear outputs in terms of delegate learning and the essential changes that will take place in their behaviour as a result. The ROI Foundation Course is an excellent guide to all aspects of meetings and events design and evaluation and it clearly demonstrates that the success of the event can be identified long before the ultimate financial ROI is achieved. I left the course in excited anticipation of putting the process into practice, knowing full well that my time away from the office had been very well spent indeed. " Rod Lee, Development Director, FMI Group, United Kingdom

  • "After discovering the ROI Methodology there is no turning back. It is a different mindset and not changed overnight but Elling's coaching is invaluable. The rewards in terms of more cost effective events are substantial. Gradually our internal customers will also understand how our systematic approach to setting objectives and measuring results is the only way." Anna Johansson, Conference and Event Manager, KTH Royal Institute of Technology, Sweden

  • "I attended the Foundation Certificate and it's been brilliant. The course provide a solid theoretical base and plenty of practical tools that you can put to use straight away to better your procedure and keep your clients happy and loyal, an absolute must do". RiccardoTafà, RTR Sports Marketing, Italy

  • "My expectations were surpassed because even though we did already have a measurement system, we didn’t have a methodology. Everything seems to fall into place when you attend the course and it really enlightens you in a way that you can save time and improve results." Pablo Turletti, Karpa, Spain

  • "Yesterday I had my first client meeting after learning the ROI Methodology. Very carefully I started asking about objectives. As a result I have another meeting next week with the managing director." Marcus Maleika, Marbet, Germany

Some of our customers


European Best Event Awards (EuBEA) includes the category 'Best Event Evaluation'. (www.besteventawards.com).

ROI top industry trend in the Netherlands

EventBranche.nl recently published their annual list of the trends which will have the biggest influence on the meetings & events industry in the forthcoming year. Effectiveness, described as “ A way of thinking purpose, message, event, result” took the first place, followed by 'Combi Events (business and fun), Business to Consumer (field and guerilla) and Social Media.