What Previous Attendees Say

Earlier 1, 2 and 5-day courses have included participants from Accenture, Ernst & Young, Siemens, Belgacom, Nike, Novartis, Astra Zeneca, Kodak, Toshiba, Bayer, Royal Mail, Deka Bank, SAP, Vok Dams, MCI and many others.

Here is what some of them say:

  • "This course has given me the tools to measure the unmeasurable"
  • "Made what is percieved as a complex subject easy to comprehend"
  • "I would certainly recommend that anybody invloved in the industry should take this course"
  • "I remember you and your 1 day course on ROI as one of my most useful and interesting experiences in my long MICE life!"
  • "We thought we were doing fine in setting objectives for our events. Now we learned we were only at level 1, with 4 more to go!"

1-Day Event ROI Training Course

Event planning and evaluation using the ROI Methodology

Most meetings and events are evaluated for participants' satisfaction with hospitality and content. It is important that participants are satisfied, but this does not ensure that they understood and retained the message and did something afterwards which created value for the stakeholders.

This course shows how to start the event planning process by defining the desired business impact, typically the direct effect on the company's bottom line, and then how to influence participants to do something after the event which creates value for the stakeholders. 

The course is not only about how to measure results, but equally much about how to plan meetings and events which achieve the best possible results in return for the money invested.

You are invited to bring to the course your personal case study for the day. It will typically be an event currently being planned and for which you would like to do some better evaluation, maybe even measure the financial ROI. By the end of the course you will have made a good start at setting event objectives at five different levels and finding out how to collect and analyse the data.

The course also entitles you to 6 months of free online support with implementing the ROI methodology for your own meetings and events.

Who should attend

Anyone who is involved in the planning of meetings and events, including corporate, association and Government meeting planners, event agencies and suppliers of products and services.

Dates and Places

Course Fee and Registration

Click the date above to register

The course fee is EUR 575, which includes 6 months free online support for your implementation of the ROI Methodology, the book Proving the Value of Meetings & Events and food and beverage for the day.

If you need to travel abroad to attend the course, you will receive a EUR 200 Travel Discount, just write the Promotion Code 'travel200' on the registration form.

If more than one person register together (colleague or customer and supplier), the second and additional registrants receive a 25% Colleague Discount, just write Promotion Code 'colleague' on the registration form.

Members of MPI, ICCA, SITE and Eventia receive a EUR 100 Membership Discunt, just write 'mpi', 'icca', 'site' or 'eventia' as Promotion Code on the registration form.

If for any reason you are not satisfied with the course, you simply ask for a full refund of the course fee, you don't have to give a reason and no questions will be asked.

The course fee is payable by credit card upon registration or you may request an alternative payment method on the registration form.

You may substitute another person to attend in your place at any time and you may change to another date up to 24 hours before the course starts.  

Participants submitting an application for 'Best Event Evaluation Award' to any of the following will reive a full refund of the course fee:

EuBEA
EIBTM
ItBEA
Spanish Eventoplus Award
Swedish Meeting Evaluation Award

Please don't hesitate to send an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it if you have any questions.

 

 
 
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The European Event ROI Institute represents the ROI Institute Inc. and the Phillips ROI Methodology in the meetings and event industry in Europe. 

EIBTM and the European Event ROI Institute have joined in a partnership to roll out the ROI Methodology to the meetings and event industry in Europe