ROI Foundation Certificate Programme

This certification programme will enable you to:

  • Improve the cost effectiveness of meetings and events
  • Measure results against objectives at different levels
  • Justify event budgets
  • Compare event expenditures with other elements of the marketing mix

Most meetings and events are evaluated for participants’ satisfaction with hospitality and content. It is important that participants are satisfied, but this does not ensure that they understood and retained the message and did something afterwards which created value for the stakeholders.

During this practical programme you will learn how to start the event planning process by defining the desired business impact, typically the direct effect on the company’s bottom line, and then how to influence participants to do something after the event which creates value for the stakeholders.

The programme is not only about how to measure results, but equally much about how to plan meetings and events which achieve the best possible results in return for the money invested.

The programme involves the implementation of the ROI Methodology on your own case study, a real life event for which you are involved in the planning and evaluation.

The programme starts with a two-day course and is followed by online and face-to-face coaching during the planning and evaluation stages, including a final event effectiveness report.

Upon successful submission of the final report, the ROI Methodology Foundation Certificate is awarded.

This is a professional qualification in its own right, but can also be a stepping stone to the ROI Certified Professional designation which involves a further 3-day training course and a full financial ROI case study.

Who should attend

Anyone involved in the planning of meetings, events, exhibitions, live brand experiences, etc. including:

  • corporate, association and government meeting planners
  • event agencies, PCO’s, experiential marketing agencies
  • suppliers of products and services to meetings and events.
  • educators and students of professional event management skills

Faculty

The courses are taught by Dr. Elling Hamso , Managing Partner of Event ROI Institute.

Dates and Places

Programme Fee and Registration

The fee includes:

  • The initial two-day course
  • Online coaching as required to complete the evaluation report
  • Up to one day face-to-face coaching (travel expenses not included)
  • The book ‘Proving the Value of Meetings & Events

The programme fee is EUR 1340, Early Bird (up to 2 weeks before the programme starts) is EUR 1072.

You may cancel your registration at any time up to 3 days before the programme starts and receive a full refund. After this time, you may transfer to another programme or send someone else in your place.

In-house Programmes

The ROI Methodology Foundation Certificate is also available as an in-house programme, preferably also involving supplier or customer representatives.

Please don’t hesitate to send an email to Elling.Hamso@eventroi.org if you have any questions.

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