What Previous Attendees Say

Earlier 1, 2 and 5-day courses have included participants from Accenture, Ernst & Young, Siemens, Belgacom, Nike, Novartis, Astra Zeneca, Kodak, Toshiba, Bayer, Royal Mail, Deka Bank, SAP, Vok Dams, MCI and many others.

Here is what some of them say:

  • "This course has given me the tools to measure the unmeasurable"
  • "Made what is percieved as a complex subject easy to comprehend"
  • "I would certainly recommend that anybody invloved in the industry should take this course"
  • "I remember you and your 1 day course on ROI as one of my most useful and interesting experiences in my long MICE life!"
  • "We thought we were doing fine in setting objectives for our events. Now we learned we were only at level 1, with 4 more to go!"

ROI Week for Meetings and Events

30 August – 3 September 2010 Radisson Blu St. Helens Hotel
Dublin, Ireland

In today’s economic climate, planning and evaluating meetings and events for bottom line value is more important than ever.

ROI Week in Dublin 30 August – 3 September 2010 offers six different courses to achieve and prove Return on Investment, including the use of SenseiROI, an online tool which takes most of the hard work out of setting objectives, collecting data and evaluating results from meetings and events.

  • Do you need to justify event budgets?
  • Are you looking for ways to improve the quality and value of events?
  • Is management asking for Return on Investment?
  • Do you need to compare events with other marketing activities?
See the MeetingsReview video introducing  ROI Week 2009:

 

 

 

 And is their newsreport on the final day of the week, what the participants said:


Six different courses

Select a single course or any possible combination shown below

 MONDAY

TUESDAY 

WEDNESDAY 

 THURSDAY

 FRIDAY

 Event ROI Certification Course

 ROI Basics and SenseiROI Case Study Workshop

 Survey Design

 Meeting Architecture - Designing Meetings for Results

Better Budgets with ROI Forecasting

SenseiROI Case Study Workshop 


ROI Methodology Certification Course (5 days)

Monday 30 August (09:00) – Friday 3 September (15:30)

This course is for meeting management professionals who aim to take a leading role in designing meeting and event planning and evaluation procedures in their organization or to offer such services to clients. By completing a post-course ROI case study, participants are eligible for certification in the ROI Methodology, a designation already achieved by more than 3000 practitioners worldwide.

READ MORE


ROI Methodology Basics and SenseiROI Online Case Study Workshop (2 days)

Monday 30 August (09:00) – Tuesday 31 August (1630)

This course is a practical introduction to the ROI Methodology for planning and evaluating meetings and events. It covers the five levels of planning and evaluation and participants are encouraged to bring their own case study for practical exercises. The second day is a hands-on workshop using the SenseiROI online evaluation program (see the 1-day SenseiROI workshop description below).

READ MORE


Building Better Budgets with ROI Forecasting (1 day)

Monday 30 August (09:00 - 16:30)

In the current economic climate, there is pressure to show the value of meetings and events in order to secure budgets, this means projecting the value before the event has happened.

READ MORE
SenseiROI Online Case Study Workshop (1 day)

Tuesday 31 August (09:00 – 16:30)

This is a hands-on workshop using the SenseiROI online program for planning and evaluating meetings and events. Participants must have completed at least a 1-day ROI Methodology course (this course is the same as the second day of the ROI Methodology Basics course above).

READ MORE


Survey Design (1 day)

Wednesday 1 September (09:00 – 16:30)

Questionnaires are the most common and cost effective data collection method, in particular when administered online. This workshop focuses on overall survey design, alternative types of questions for different purposes, data analysis, and how to achieve a high response rate from participants.

READ MORE


Meeting Architecture - Designing Meetings for
Results (2 days)

Thursday 2 September (09:00) – Friday 3 September (15:30)

Meeting Architecture is the task of designing the meeting experience, its format, content and context in order to deliver greater value to stakeholders. The emergence of this new meeting management discipline is based on the book by Maarten Vanneste and the recently published Meeting Architecture Manifesto, written by 40 industry opinion leaders in Europe and US.

READ MORE


Faculty 

 

Dr. Jack Phillips
Founder of the ROI Methodology

 Dr. Patti Phillips
President and CEO of ROI Institute, Inc. 

Dr. Elling Hamso
Managing Partner of European Event ROI Institute

 

 

Maarten Vanneste
CEO of Meeting Support Institute

Peter O'Connell
CEO of SenseiROI and Impact Measurement Centre 

 

READ MORE


Travel

Dublin Airport is ranked 3rd in Europe for number of flights to and from other European airports, serving more than 140 European destinations.

Note that most airtravel search engines do not include Ryanair and other low cost airlines

www.kayak.com searches flights and takes you directly to the airline booking page

www.ryanair.com has a large number of cheap flights to Dublin

www.low-cost-airline-guide.com lists low cost airlines operating from Dublin

www.dublinairport.com Flight Information menu has information about arrivals and departures, including a list of all airlines operating at the airport 

        

  

Radisson Blu St. Helens Hotel is only 16 km from the airport and served by Aircoach every 10 - 15 minutes, journey time 30 - 50 minutes. Taxi takes 20 - 30 minutes (through the tunnel) and costs around € 25.  


Contact

Registrations for ROI Week 2010 will open in 1 April. If you have questions or want more information, please feel free to contact:

Dr. Elling Hamso
Managing Partner
European Event ROI Institute

Telephone: 0047 90 12 24 18
E-mail:
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

The European Event ROI Institute represents the ROI Institute Inc. and the Phillips ROI Methodology in the meetings and event industry in Europe. 

EIBTM and the European Event ROI Institute have joined in a partnership to roll out the ROI Methodology to the meetings and event industry in Europe