What Previous Attendees Say

Earlier 1, 2 and 5-day courses have included participants from Accenture, Ernst & Young, Siemens, Belgacom, Nike, Novartis, Astra Zeneca, Kodak, Toshiba, Bayer, Royal Mail, Deka Bank, SAP, Vok Dams, MCI and many others.

Here is what some of them say:

  • "This course has given me the tools to measure the unmeasurable"
  • "Made what is percieved as a complex subject easy to comprehend"
  • "I would certainly recommend that anybody invloved in the industry should take this course"
  • "I remember you and your 1 day course on ROI as one of my most useful and interesting experiences in my long MICE life!"
  • "We thought we were doing fine in setting objectives for our events. Now we learned we were only at level 1, with 4 more to go!"

Building Better Budgets with ROI Forecasting (1 day)

Monday 30 August (09:00 - 16:30)

The expression “Show me the money” is now demanded in many cases before a meeting or event budget is approved, leaving the meeting planner with the challenge: “How do we forecast the ROI in a credible and rational way and get our project approved?”

This unique workshop focuses squarely on this issue, detailing how results are forecasted in advance using the most credible sources and a set of conservative standards. The objective is to be realistic in the forecast but conservative and use the data to secure project approval. The ROI Methodology is used to forecasts up to six types of data, including the financial ROI and is based on hundreds of proven studies in over a thousand organizations.

What you will learn

  • Explain the rationale for using the ROI Methodology for forecasting
  • Describe the six types of data that can be forecasted
  • Conduct a pre-project forecast using expert input and conservative standards
  • Present the forecast of data in a convincing way to senior executives
  • Use forecasting as a routine process to secure budget approval and build relationships with the clients

Who should attend

Anyone involved in the planning and budgeting for meetings and events, either as a corporate or association meeting planner or a provider of meeting or event services and budgets to clients.

Faculty 

 

Dr. Jack Phillips

 

Course fee and registration

The course fee includes:

  • Course workbook (50 pages)
  • The book Show Me the Money: How to Determine ROI in People, Projects, and Programs:  A Step-by-Step Guide to Forecasting and Measuring Six Types of Value Jack J. Phillips and Patricia Pulliam Phillips
  • Lunch and coffee

The course fee is € 575

You may cancel your registration and receive a full refund up to 7 days before the course starts.

 

Add-on Courses

The following courses are recommended in addition to Building Better Budgets with ROI Forecasting:

Tuesday: SenseiROI Online Case Study Workshop

Wednesday: Survey Design

Thursday - Friday: Meeting Architecture 

 MONDAY

TUESDAY 

WEDNESDAY 

 THURSDAY

 FRIDAY

 Event ROI Certification Course

 ROI Basics and SenseiROI Case Study Workshop

 Survey Design

 Meeting Architecture

Better Budgets with ROI Forecasting

SenseiROI Case Study Workshop 

Hotel accommodation

Hotel accommodation at Radisson Blu St. Helens Hotel, Stillorgan Road, Dublin:

Single room (including breakfast) € 110

Double room (including breakfast) € 120

Single room full board (including breakfast and dinner) € 140

Double room full board (including breakfast and dinner) € 200

To book hotel accommodation, go to www.radissonblu.ie/sthelenshotel-dublin, select your dates and then 'More search options' and Promotional code 'roibb' for Bed & Breakfast and 'roifb' for Full Board to get the special discount rates.

 

Travel

Dublin Airport is ranked 3rd in Europe for number of flights to and from other European airports, serving more than 140 European destinations.

Note that most airtravel search engines do not include Ryanair and other low cost airlines

www.kayak.com searches flights and takes you directly to the airline booking page

www.ryanair.com has a large number of cheap flights to Dublin

www.low-cost-airline-guide.com lists low cost airlines operating from Dublin

www.dublinairport.com Flight Information menu has information about arrivals and departures, including a list of all airlines operating at the airport 

        

  

Radisson Blu St. Helens Hotel is only 16 km from the airport and served by Aircoach every 10 - 15 minutes, journey time 30 - 50 minutes. Taxi takes 20 - 30 minutes (through the tunnel) and costs around € 25.  

Contact

If you have questions about this course or ROI Week in general, please feel free to contact:

Dr. Elling Hamso
Managing Partner
European Event ROI Institute

Telephone: 0047 90 12 24 18
E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 
 

The European Event ROI Institute represents the ROI Institute Inc. and the Phillips ROI Methodology in the meetings and event industry in Europe. 

EIBTM and the European Event ROI Institute have joined in a partnership to roll out the ROI Methodology to the meetings and event industry in Europe