What Previous Attendees Say

Earlier 1, 2 and 5-day courses have included participants from Accenture, Ernst & Young, Siemens, Belgacom, Nike, Novartis, Astra Zeneca, Kodak, Toshiba, Bayer, Royal Mail, Deka Bank, SAP, Vok Dams, MCI and many others.

Here is what some of them say:

  • "This course has given me the tools to measure the unmeasurable"
  • "Made what is percieved as a complex subject easy to comprehend"
  • "I would certainly recommend that anybody invloved in the industry should take this course"
  • "I remember you and your 1 day course on ROI as one of my most useful and interesting experiences in my long MICE life!"
  • "We thought we were doing fine in setting objectives for our events. Now we learned we were only at level 1, with 4 more to go!"

Survey Design

Wednesday 2 September (09:00 -16:30)

This workshop will introduce a results-based survey design methodology showing how to use this convenient data collection process for maximum results.

What you will learn

  • Sound research design
  • Measurable objectives
  • Sound sampling
  • Relevant and well formulated questions
  • Reliable and valid survey tools
  • Appropriate analysis
  • Accurate reporting


Who should attend

Anyone involved in evaluating the effectiveness of meetings and events by the use of questionnaires

Faculty 

 

Dr. Patti Phillips

 


Course fee and registration

The course fee includes:

  • The book ‘Beyond Learning Objectives’ by Jack J. Phillips and Patricia Pulliam Phillips
  • The book ‘Proving the Value of Meetings and Events’ by Jack J. Phillips, Monica Myhill and James B. McDonough
  • Course workbook
  • Lunch and coffee

The course fee is € 350

You may cancel your registration and receive a full refund up to 7 days before the course starts.

 

Add-on Courses

The following courses are recommended in addition to ROI Basics and SenseiROI Online Case Study Workshop:

Monday - Tuesday: ROI Methodology Basics and SenseiROI Online Case Study Workshop

Monday: Building Better Budgets with ROI Forecasting 

Tuesday: SenseiROI Online Case Study Workshop

Thursday - Friday: Meeting Architecture 

 MONDAY

TUESDAY 

WEDNESDAY 

 THURSDAY

 FRIDAY

 Event ROI Certification Course

 ROI Basics and SenseiROI Case Study Workshop

 Survey Design

 Meeting Architecture

Better Budgets with ROI Forecasting

SenseiROI Case Study Workshop 

Hotel accommodation

Hotel accommodation at Radisson Blu St. Helens Hotel, Stillorgan Road, Dublin:

Single room (including breakfast) € 110

Double room (including breakfast) € 120

Single room full board (including breakfast and dinner) € 140

Double room full board (including breakfast and dinner) € 200

To book hotel accommodation, go to www.radissonblu.ie/sthelenshotel-dublin, select your dates and then 'More search options' and Promotional code 'roibb' for Bed & Breakfast and 'roifb' for Full Board to get the special discount rates.

 

Travel

Dublin Airport is ranked 3rd in Europe for number of flights to and from other European airports, serving more than 140 European destinations.

Note that most airtravel search engines do not include Ryanair and other low cost airlines

www.kayak.com searches flights and takes you directly to the airline booking page

www.ryanair.com has a large number of cheap flights to Dublin

www.low-cost-airline-guide.com lists low cost airlines operating from Dublin

www.dublinairport.com Flight Information menu has information about arrivals and departures, including a list of all airlines operating at the airport 

        

  

Radisson Blu St. Helens Hotel is only 16 km from the airport and served by Aircoach every 10 - 15 minutes, journey time 30 - 50 minutes. Taxi takes 20 - 30 minutes (through the tunnel) and costs around € 25.  

Contact

If you have questions about this course or ROI Week in general, please feel free to contact:

Dr. Elling Hamso
Managing Partner
European Event ROI Institute

Telephone: 0047 90 12 24 18
E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

The European Event ROI Institute represents the ROI Institute Inc. and the Phillips ROI Methodology in the meetings and event industry in Europe. 

EIBTM and the European Event ROI Institute have joined in a partnership to roll out the ROI Methodology to the meetings and event industry in Europe