What Previous Attendees Say

Earlier 1, 2 and 5-day courses have included participants from Accenture, Ernst & Young, Siemens, Belgacom, Nike, Novartis, Astra Zeneca, Kodak, Toshiba, Bayer, Royal Mail, Deka Bank, SAP, Vok Dams, MCI and many others.

Here is what some of them say:

  • "This course has given me the tools to measure the unmeasurable"
  • "Made what is percieved as a complex subject easy to comprehend"
  • "I would certainly recommend that anybody invloved in the industry should take this course"
  • "I remember you and your 1 day course on ROI as one of my most useful and interesting experiences in my long MICE life!"
  • "We thought we were doing fine in setting objectives for our events. Now we learned we were only at level 1, with 4 more to go!"

Survey Design

Wednesday 2 September (09:00 -16:30)

This workshop will introduce a results-based survey design methodology showing how to use this convenient data collection process for maximum results.

What you will learn

  • Sound research design
  • Measurable objectives
  • Sound sampling
  • Relevant and well formulated questions
  • Reliable and valid survey tools
  • Appropriate analysis
  • Accurate reporting

Who should attend

Anyone involved in evaluating the effectiveness of meetings and events by the use of questionnaires.

Faculty

Dr. Patti Phillips is president and CEO of ROI Institute, Inc., the leading source of ROI competency building, implementation support, networking, and research.

After a thirteen-year career in the electrical utility industry, Phillips began her work with the ROI Methodology. Since 1997, she has embraced the ROI process, conducting research on the methodology as well as applying it to a variety of programs in private and public sector as well as non-profit organizations.

Patti teaches others to implement the ROI Methodology through the ROI certification process and has published five books on the subject. She has a Ph.D. in International Development and a Master’s degree in Public and Private Management. 

Course fee and registration

The course fee includes:

  • The book ‘Beyond Learning Objectives’ by Jack J. Phillips and Patricia Pulliam Phillips
  • The book ‘Proving the Value of Meetings and Events’ by Jack J. Phillips, Monica Myhill and James B. McDonough
  • Course workbook

The course fee is € 580.  Register before 31 July to get 15% early bird discount, you pay only €480.

You may cancel your registration and receive a full refund up to 7 days before the course starts.

 

Add-on Courses

The following courses are recommended in addition to ROI Basics and SenseiROI Online Case Study Workshop:

Monday - Tuesday: ROI Methodology Foundation Certificate

Thursday - Friday: Meeting Architecture 

 MONDAY

TUESDAY 

WEDNESDAY 

 THURSDAY

 FRIDAY

 Event ROI Certification

 Event ROI Foundation Certificate

 Survey Design

 Meeting Architecture - Designing Meetings for Results

 

Brilliant Presentations 

Brilliant Presentations
optional 3rd day

 

 

Hotel accommodation

This is a residential course at Down Hall Country House Hotel at Hatfield Heath near London.

Your room rate includes all meals (breakfast, lunch and dinner)

Single occupancy EUR 120 per day

Double occupancy EUR 170 per day for 2 persons    

Please note that the same room rate applies even if you don't plan to take all meals at the hotel.

Travel

Down Hall  is only 15 km by taxi from Stansted Airport. From Central London take the train from Liverpool Street rail station to Bishops Stortford (journey time 40 mins.) and then 10 mins. by taxi. Trains leave every 10 - 15 mins.

You may check travel alternatives from anywhere in London, including all airports, by entering Bishop's Stortford / Dunmow Road as your destination on http://www.tfl.gov.uk.  

Contact

If you have questions about this course or ROI Week in general, please feel free to contact::

Dr. Elling Hamso
Managing Partner
European Event ROI Institute

Telephone: 0047 90 12 24 18
E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 
 

The ROI Methodology theory and case studies. EUR 35.00 including postage.

The European Event ROI Institute represents the ROI Institute Inc. and the Phillips ROI Methodology in the meetings and event industry in Europe. 

EIBTM and the European Event ROI Institute have joined in a partnership to roll out the ROI Methodology to the meetings and event industry in Europe