What Previous Attendees Say

Earlier 1, 2 and 5-day courses have included participants from Accenture, Ernst & Young, Siemens, Belgacom, Nike, Novartis, Astra Zeneca, Kodak, Toshiba, Bayer, Royal Mail, Deka Bank, SAP, Vok Dams, MCI and many others.

Here is what some of them say:

  • "This course has given me the tools to measure the unmeasurable"
  • "Made what is percieved as a complex subject easy to comprehend"
  • "I would certainly recommend that anybody invloved in the industry should take this course"
  • "I remember you and your 1 day course on ROI as one of my most useful and interesting experiences in my long MICE life!"
  • "We thought we were doing fine in setting objectives for our events. Now we learned we were only at level 1, with 4 more to go!"

Meeting Architecture - Designing Meetings for
Results (2 days)

Thursday 2 September (09:00) - Friday 3 September (15:30)

The Meeting Architect designs the meeting content and format, working with meeting owners to set detailed objectives and plan the experience of the participant before, during and after the meeting.

Meeting value can only be delivered through the behaviour of participants and the Meeting Architect draws on a wide range of social sciences and applies the knowledge of many different industries and professions to the task of creating value to meeting stakeholders.

This practical course includes a wide range of tools and concepts, including the latest technologies in audio visual support, recordings, online programs, social networking tools, virtual meetings, presentation design and much more.

The task of planning effective meetings is made easy by use of the Meeting Architecture Process (MAP) which will be applied to a number of case studies.

To read more about Meeting Architecture you may download the Meeting Architecture Manifesto, a document written by 40 industry opinion leaders from 18 different countries.


What you will learn

  • The theory of Meeting Architecture, how to design meeting content and format for greater value to stakeholders
  • The latest research in sciences such as psychology, sociology, social neurology, musicology and cognitive sciences and its application to the meeting experience
  • A range of different meeting formats and tools to enhance the learning, networking and motivational experience of the participants
  • Effective presentation design and speaker support
  • Using the Meeting Support Matrix and Meeting Architecture Process in practical meeting design exercises

Who should attend

Anyone involved in the planning of meetings and events to ensure the maximum value to stakeholders, such as corporate and association meeting planners, agencies, production companies and meeting venues.


Faculty 

Maarten Vanneste is President of Meeting Support Institute and author of the book ‘Meeting Architecture – Manifesto’. 

In 1982 he founded ABBIT in Belgium which is today an international audiovisual production company.

Vanneste has been President of the Belgian chapter of Meeting Professionals International (MPI) and attained his Certification in Meeting Management (CMM) in 2004.

In 2006 Vanneste founded the Meeting Support Institute, based on his CMM business plan. This not for profit institute brings together meeting support companies and educates, informs and motivates meeting planners to develop the content and format of meetings in order to achieve maximum value to stakeholders.

Maarten Vanneste won the IMEX Academy award 2005.

Dr. Elling Hamso is a Meeting Management Consultant and Managing Partner of European Event ROI Institute.

He has spent most of his career as a senior executive in the Norwegian oil and gas industry and later as a management consultant. He started an event agency in Norway in 2000 and the European Event ROI Institute in 2005.

Hamso is Past President of Meeting Professionals International Norway Chapter and has been a member of MPI's European Council and Research Advisory Panel. He is a frequent speaker at meetings industry conferences on subjects such as Measuring Return on Investment, Meeting with the Millennium Generation, Meeting Architecture, Procurement and Supply Chain Management, and Technology for Meetings and Events.

Conference & Incentive Travel Magazine ranked him 5th on their list of the 50 most influential people in the UK meetings and events industry in 2006 Hamso is a Management Sciences graduate and holds a Ph.D. in supplier - customer relationship strategies from Manchester University.


Course fee and registration

The course fee includes:

  • The book ‘Meeting Architecture – A Manifesto’ by Maarten Vanneste
  • The Meeting Architecture Process (MAP) workbook

The course fee is € 980.  Register before 31 July to get 15% early bird discount, you pay only €840.

You may cancel your registration and receive a full refund up to 7 days before the course starts.

 


Add-on Courses

The following courses are recommended in addition to Meeting Architecture:

Monday - Tuesday: Event ROI Foundation Certificate

Wednesday: Survey Design

 MONDAY

TUESDAY 

WEDNESDAY 

 THURSDAY

 FRIDAY

 Event ROI Certification

 Event ROI Foundation Certificate

 Survey Design

 Meeting Architecture - Designing Meetings for Results

 

Brilliant Presentations 

Brilliant Presentations
optional 3rd day

 

 


Hotel accommodation

This is a residential course at Down Hall Country House Hotel at Hatfield Heath near London.

Your room rate includes all meals (breakfast, lunch and dinner)

Single occupancy EUR 120 per day

Double occupancy EUR 170 per day for 2 persons    

Please note that the same room rate applies even if you don't plan to take all meals at the hotel.


Travel

Down Hall  is only 15 km by taxi from Stansted Airport. From Central London take the train from Liverpool Street rail station to Bishops Stortford (journey time 40 mins.) and then 10 mins. by taxi. Trains leave every 10 - 15 mins.

You may check travel alternatives from anywhere in London, including all airports, by entering Bishop's Stortford / Dunmow Road as your destination on http://www.tfl.gov.uk.  


Contact

If you have questions about this course or ROI Week in general, please feel free to contact::

Dr. Elling Hamso
Managing Partner
European Event ROI Institute

Telephone: 0047 90 12 24 18
E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it


 

 

 

 

 

The ROI Methodology theory and case studies. EUR 35.00 including postage.

The European Event ROI Institute represents the ROI Institute Inc. and the Phillips ROI Methodology in the meetings and event industry in Europe. 

EIBTM and the European Event ROI Institute have joined in a partnership to roll out the ROI Methodology to the meetings and event industry in Europe