What Previous Attendees Say

Earlier 1, 2 and 5-day courses have included participants from Accenture, Ernst & Young, Siemens, Belgacom, Nike, Novartis, Astra Zeneca, Kodak, Toshiba, Bayer, Royal Mail, Deka Bank, SAP, Vok Dams, MCI and many others.

Here is what some of them say:

  • "This course has given me the tools to measure the unmeasurable"
  • "Made what is percieved as a complex subject easy to comprehend"
  • "I would certainly recommend that anybody invloved in the industry should take this course"
  • "I remember you and your 1 day course on ROI as one of my most useful and interesting experiences in my long MICE life!"
  • "We thought we were doing fine in setting objectives for our events. Now we learned we were only at level 1, with 4 more to go!"

ROI Methodology Foundation Certificate (2 days)

Monday 30 August - Tuesday 31 August  (09:00 - 16:30)

This practical course covers the most important and commonly used features of the ROI Methodology, enabling participants to set objectives at different levels and evaluate results for different kinds of meetings and events. The course includes up to 9 months of online coaching for participants to complete an evaluation case study in order to receive the ROI Foundation Certificate qualification.

What you will learn

  • The basic principles and theory of the ROI Methodology
  • Develop event objectives at 5 levels
  • Develop a detailed evaluation plan for one of your own events

Who should attend

This course is suitable for anyone involved in the planning and evaluation of meetings and events in corporations, associations or other organizations as well as providers of services to meetings and events.

Faculty   

Dr. Elling Hamso is a Meeting Management Consultant and Managing Partner of European Event ROI Institute.

He has spent most of his career as a senior executive in the Norwegian oil and gas industry and later as a management consultant. He started an event agency in Norway in 2000 and the European Event ROI Institute in 2005.

Hamso is Past President of Meeting Professionals International Norway Chapter and has been a member of MPI's European Council and Research Advisory Panel. He is a frequent speaker at meetings industry conferences on subjects such as Measuring Return on Investment, Meeting with the Millennium Generation, Meeting Architecture, Procurement and Supply Chain Management, and Technology for Meetings and Events.

Conference & Incentive Travel Magazine ranked him 5th on their list of the 50 most influential people in the UK meetings and events industry in 2006. Hamso is a Management Sciences graduate and holds a Ph.D. in supplier - customer relationship strategies from Manchester University. 

Course fee and registration 

The course fee includes:

  • 2 textbooks
    Proving the Value of Meetings & Events Jack J. Phillips, Monica Myhill and James B. Mc Donough
    Beyond Learning Objectives Jack J. Phillips and Patricia Pulliam Phillips
  • 9 months free consultancy support with implementing the ROI Methodology for your certification case study 

The course fee is € 980. 

You may cancel your registration and receive a full refund up to 7 days before the course starts.

Add-on Courses

The following courses are recommended in addition to ROI Foundation Certificate:

Wednesday: Survey Design

Thursday - Friday: Meeting Architecture 

 MONDAY

TUESDAY 

WEDNESDAY 

 THURSDAY

 FRIDAY

 Event ROI Certification

 Event ROI Foundation Certificate

 Survey Design

 Meeting Architecture - Designing Meetings for Results

 

Brilliant Presentations 

Brilliant Presentations
optional 3rd day

 

 

Hotel accommodation

This is a residential course at Down Hall Country House Hotel at Hatfield Heath near London.

Your room rate includes all meals (breakfast, lunch and dinner)

Single occupancy EUR 120 per day

Double occupancy EUR 170 per day for 2 persons    

Please note that the same room rate applies even if you don't plan to take all meals at the hotel.

Travel

Down Hall  is only 15 km by taxi from Stansted Airport. From Central London take the train from Liverpool Street rail station to Bishops Stortford (journey time 40 mins.) and then 10 mins. by taxi. Trains leave every 10 - 15 mins.

You may check travel alternatives from anywhere in London, including all airports, by entering Bishop's Stortford / Dunmow Road as your destination on http://www.tfl.gov.uk.  

Contact

If you have questions about this course or ROI Week in general, please feel free to contact::

Dr. Elling Hamso
Managing Partner
European Event ROI Institute

Telephone: 0047 90 12 24 18
E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

 
 

The ROI Methodology theory and case studies. EUR 35.00 including postage.

The European Event ROI Institute represents the ROI Institute Inc. and the Phillips ROI Methodology in the meetings and event industry in Europe. 

EIBTM and the European Event ROI Institute have joined in a partnership to roll out the ROI Methodology to the meetings and event industry in Europe