What Previous Attendees Say

Earlier 1, 2 and 5-day courses have included participants from Accenture, Ernst & Young, Siemens, Belgacom, Nike, Novartis, Astra Zeneca, Kodak, Toshiba, Bayer, Royal Mail, Deka Bank, SAP, Vok Dams, MCI and many others.

Here is what some of them say:

  • "This course has given me the tools to measure the unmeasurable"
  • "Made what is percieved as a complex subject easy to comprehend"
  • "I would certainly recommend that anybody invloved in the industry should take this course"
  • "I remember you and your 1 day course on ROI as one of my most useful and interesting experiences in my long MICE life!"
  • "We thought we were doing fine in setting objectives for our events. Now we learned we were only at level 1, with 4 more to go!"

ROI Methodology Certification Course (5 days)

Monday 30 August (09:00) – Friday 3 September (15:30)

Certification in the ROI Methodology involves the 5-day course and use of the Methodology in a practical measurement case study. Certification provides hands-on instruction for meeting planners to learn how to influence the organization, set meeting objectives, evaluate results and calculate return on investment.

What you will learn

In addition to developing ROI for a variety of meetings, participants learn how to advise and assist others with the ROI Process.

Specific objectives focus on:

  • Linking meetings to business impact measures
  • Selecting appropriate data collection methods
  • Selecting appropriate methods for isolating the effects of the meeting from other influences
  • Converting data to monetary values.
  • Developing detailed evaluation plans for a variety of meetings
  • Applying data analysis techniques
  • Developing a detailed implementation plan for ROI
  • Monitoring and coordinating the ROI process
  • Developing internal evaluation reports

Who should attend

This course is designed for those who are taking a leadership and coordination role in the planning and execution of meetings and events in their organisation and suppliers of meeting services who would like to offer ROI measurement to clients.

Certification benefits

  • Demonstrated competency in conducting an impact study
  • A Certificate of Accomplishment (upon successful completion of your own case study)
  • Permission to conduct one day workshops on the ROI Methodology™ in your own organization
  • Sought after skills that will make you more credible and valuable to your organizations.

Faculty

 Dr. Jack Phillips

 Dr. Patti Phillips 

 Dr. Elling Hamso

Course fee and registration

The course fee includes:

  • Course manual (150 pages)
  • Power Point presentation material
  • 3 textbooks
    Proving the Value of Meetings & Events Jack J. Phillips, Monica Myhill and James B. Mc Donough
    Return on Investment in Meetings & Events  Jack J. Phillips, M. Theresa Breining and Paricia Pulliam Phillips
    Beyond Learning Objectives Jack J. Phillips and Patricia Pulliam Phillips
  • 6 months free consultancy support with implementing the ROI Methodology in your organization

The course fee is € 2480. Register before 31 July to get 20% early bird discount, you pay only €1980

You may cancel your registration and receive a full refund up to 7 days before the course starts.

 

Hotel accommodation

 

This is a residential course at Down Hall Country House Hotel at Hatfield Heath near London.

Your room rate includes all meals (breakfast, lunch and dinner)

Single occupancy EUR 120 per day

Double occupancy EUR 170 per day for 2 persons    

Please note that the same room rate applies even if you don't plan to take all meals at the hotel.

Travel

Down Hall  is only 15 km by taxi from Stansted Airport. From Central London take the train from Liverpool Street rail station to Bishops Stortford (journey time 40 mins.) and then 10 mins. by taxi. Trains leave every 10 - 15 mins. You may check travel alternatives from anywhere in London, including all airports, by entering Bishop's Stortford / Dunmow Road as your destination on http://www.tfl.gov.uk.  

Contact

If you have questions about this course or ROI Week in general, please feel free to contact:

Dr. Elling Hamso
Managing Partner
European Event ROI Institute

Telephone: 0047 90 12 24 18
E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 
 

The ROI Methodology theory and case studies. EUR 35.00 including postage.

The European Event ROI Institute represents the ROI Institute Inc. and the Phillips ROI Methodology in the meetings and event industry in Europe. 

EIBTM and the European Event ROI Institute have joined in a partnership to roll out the ROI Methodology to the meetings and event industry in Europe