What Previous Attendees Say

Earlier 1, 2 and 5-day courses have included participants from Accenture, Ernst & Young, Siemens, Belgacom, Nike, Novartis, Astra Zeneca, Kodak, Toshiba, Bayer, Royal Mail, Deka Bank, SAP, Vok Dams, MCI and many others.

Here is what some of them say:

  • "This course has given me the tools to measure the unmeasurable"
  • "Made what is percieved as a complex subject easy to comprehend"
  • "I would certainly recommend that anybody invloved in the industry should take this course"
  • "I remember you and your 1 day course on ROI as one of my most useful and interesting experiences in my long MICE life!"
  • "We thought we were doing fine in setting objectives for our events. Now we learned we were only at level 1, with 4 more to go!"

SenseiROI Online Event Planning and Evaluation Tool

SenseiROI is an online program which guides you through the five levels of the ROI methodology, setting objectives, collecting data by online questionnaires (or entering other data) and analysing the results, even calculating ROI.

The program has been developed by Gaelstorm Ltd. in Ireland and is based entirely on the ROI Methodology. Jack Phillips and ROI Institute Inc. is a shareholder in the company and has supported the development process.

How it Works

You can start planning and evaluating the event from scratch, or select a template as a starting point.

If, for example, you are planning a product launch, select the Product Launch template which will suggest typical objectives for this kind of event at the different levels. Accept or modify the proposed objectives, delete or add your own.

For each proposed objective, the SenseiROI template will suggest survey questions, which again you can accept or reject, modify, or add your own.

When you have decided on survey questions and uploaded the names and e-mail addresses of participants, SenseiROI sends the online questionnaire and records survey results on the dashboard as responses are returned.

Data from company records, such as costs, sales, etc. are entered manually to complete the data collection process.

The SenseiROI template may also suggest methods for isolating the effects of the event from other influences and converting results to monetary values.

A Proven Tool

SenseiROI has been developed over the past five years in close collaboration with ROI Institute. During the past year, the tool has been thoroughly tested on training and development programmes and is now being used by major corporations and associations in Ireland and the US.

During ROI Week, SenseiROI will be introduced to the meetings and events industry in Europe.

What the Expert Says

"SenseiROI™ is the worlds' first technology solution built exclusively for the ROI Methodology. Its highly innovative approach focuses on proactive planning for behavioural change that delivers tangible business impact and a quantifiable return on your investment."

 Dr. Jack Phillips, ROI Institute

 

SenseiROI Online Case Study Workshop

During ROI Week in Dublin 31 August - 4 September a SenseiROI Online Case Study Workshop is offered Tuesday 1 September, either as a separate workshop for participants who already have some prior knowledge of the ROI Methodology or as the second day of the ROI Methodology Basics course.

Contact Information

SenseiROI
Galway Technology Centre
Mervue Business Park
Galway
Republic of Ireland

Telephone: +353 91 730 790

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 
 

The European Event ROI Institute represents the ROI Institute Inc. and the Phillips ROI Methodology in the meetings and event industry in Europe. 

EIBTM and the European Event ROI Institute have joined in a partnership to roll out the ROI Methodology to the meetings and event industry in Europe